Case Study: Mackage achieves 9X ROI with Dynamic Yield personalization

Mackage realizes a positive ROI just three months after implementing Dynamic Yield

Mackage, a Canadian maker of high-end down outerwear, faced a complex omnichannel customer journey and wanted its website to better resonate with shoppers across different climates and touchpoints. The retailer needed a low-friction solution to serve weather-tailored homepage experiences, deploy highly targeted product recommendations, and deepen brand affinity ahead of the holiday season.

Working with Dynamic Yield, Mackage rolled out 20 homepage variations that combined real-time local weather with user attributes and deployed machine‑learning recommendations on product pages. The weather-specific hero banners and personalized suggestions boosted engagement and conversions — visitors who used recommendations generated 280% higher revenue per visitor and 2.3× more conversions — delivering a 9× ROI within one quarter.

Mackage

Noah Goldberg

eCommerce Director