Case Study: Linio achieves 80% increase in conversions with Dynamic Yield

Linio makes marketplace magic with personalization

Linio, a leading Latin American eCommerce marketplace with millions of products, needed help simplifying a crowded shopping journey and guiding visitors to the most relevant items. To do that, Linio used Dynamic Yield’s personalization engine to better target shoppers, improve product discovery, and optimize the full customer journey.

Dynamic Yield implemented personalized homepage sub-banners, PDP notifications, urgency messaging, and social proof tests across Linio’s five markets. The result was a 30% increase in conversions, a 300% uplift in CTR, and a 23% boost in revenue per user, with especially strong gains from personalized promotions and purchase-based social proof.

Linio

Marinus Van Gestel

Chief Commercial & Marketing Officer