Case Study: Linio achieves a 30% conversion increase with Dynamic Yield personalization

Linio boosts conversions 30% with Dynamic Yield

Linio, a popular eCommerce marketplace in Latin America, faced the challenge of guiding shoppers through its vast product assortment to find the right items. To optimize the entire shopping journey, they sought a solution from Dynamic Yield's personalization engine to identify high-value audience segments, optimize at scale, and experiment with social proof strategies.

By leveraging Dynamic Yield's capabilities, Linio implemented a highly curated experience. This included personalizing homepage banners by browsing history, encouraging product discovery for first-time search visitors, and testing urgency and social proof messaging. These efforts resulted in a 30% increase in conversion rates, a 300% uplift in homepage banner clicks, and a 23% boost in revenue per user for Linio.

Linio