Case Study: Synchrony achieves 7% lift in credit card applications with Dynamic Yield

Leading American Financial Services Company Increases Credit Card Applications With Personalization

Synchrony, a major consumer-finance provider, needed to simplify discovery across its many credit, financing and savings products and better guide both new and returning customers. Facing a crowded digital landscape, the team sought a solution that would let them use customer intent and behavioral data, integrate with a data connectivity platform, and easily test and personalize digital interactions in real time.

By onboarding LiveRamp data into Dynamic Yield, Synchrony deployed personalized homepage recommendations and ran targeted A/B UX tests—notably on its healthcare provider locator and homepage banner. The program drove stronger engagement and conversions: a 12% increase in click-through rate among cardholders, a 7% lift in credit card applications from non-members, and a 4.5% rise in application submissions for high-intent users after simplifying banner CTAs.