Case Study: KUPIVIP.RU achieves 63% jump in mobile purchases and 34% revenue uplift with Dynamic Yield

KUPIVIP Optimizes the Mobile and Web Shopping Journey for Fashion Enthusiasts

KUPIVIP is Russia’s leading off‑price fashion retailer, offering high‑street and designer items up to 90% off with constantly changing inventory. Facing limited time and resources, the company needed a way to quickly build personalized mobile and web experiences that used merchandising rules and onsite behavioral data to reduce abandonment and drive conversions.

Partnering with Dynamic Yield and Stellar Labs, KUPIVIP implemented targeted tactics—a mobile PDP banner linking to category pages, affinity‑based highlights in the navigation, merchandising‑pinned brand slots in recommendation widgets, and price‑threshold upsells on the cart page. These changes delivered rapid results: a 63% increase in mobile purchase conversions (within two days), a 34% uplift in revenue from optimized recommendations, and a 12% lift in add‑to‑carts, plus additional gains in conversion rate, page views and average cart size.

KUPIVIP.RU

Alexander Fadeev

Head of Analytics Department