Case Study: Kopari Beauty achieves a 60% increase in Average Revenue per User with Dynamic Yield

Kopari Blends Personalization into their Digital Strategy for All-Natural Experiences

Kopari Beauty, a coconut oil–based skincare and personal care brand that started as a digitally native DTC company, expanded into omnichannel retail and saw a steady influx of new visitors to its Shopify Plus store. To convert that traffic into sales without heavy engineering overhead, Kopari needed an easy-to-implement personalization solution that would use machine learning to identify visitor intent, surface the right products, and allow fast testing and deployment.

Working with Dynamic Yield, Kopari rolled out multi-touch personalization—source-based welcome offers, tailored product recommendations (affinity, behavioral, or best-sellers), dynamic free-shipping thresholds, and on-the-fly mobile optimizations. Over 15 months these initiatives increased Average Revenue per User by 60%, and empowered a non-technical eCommerce manager to launch daily personalization experiences that scaled the business.

Kopari Beauty

Megan Whitman

Chief Digital Officer