Case Study: Jewelry.com achieves up to 39% increase in revenue per visitor with Dynamic Yield

Jewelry.com Increases Revenue with Personalized Recommendations

Jewelry.com, a curated online jeweler carrying thousands of items from 20+ designers, needed to break free from recommendation “black boxes” that limited merchandiser control and the ability to serve different strategies by funnel stage. The company sought a flexible, data‑driven solution that combined merchandiser rules with machine learning to pick the best recommendation approach for each user and context.

Using Dynamic Yield’s Unified Engagement Platform, Jewelry.com deployed personalized widgets on the homepage, product pages and cart—serving affinity recommendations to returning visitors, popular items to new visitors, testing top‑selling vs. similar‑item strategies on product pages, and “frequently bought together” on the cart. The approach lifted revenue per visitor by 39% on the homepage, 13% on product pages and 18% on cart pages.

Jewelry.com

Jon Azrielant

Director of Marketing