Case Study: LUISAVIAROMA achieves 15% ARPU increase with Dynamic Yield

Italian Fashion Icon LUISAVIAROMA Increases ARPU 15% with Dynamic Yield

Florence-based LUISAVIAROMA (LVR) is an online luxury retailer carrying 600+ brands across 150+ countries and eight languages. Constrained by country-specific brand restrictions, variable pricing, and disappointing results from prior vendors, LVR needed a personalization solution that could speed discovery, lift retention and revenue, and combine machine learning recommendations with flexible merchandising rules.

LVR partnered with Dynamic Yield to run continual tests and deploy ML-driven recommendations plus merchandising controls—personalized add-to-cart suggestions, optimized thank-you page widgets, and low-stock urgency messaging. Those tactics drove a 15% ARPU lift from add-to-cart recs, 14% from thank-you-page optimizations and 6% from cart urgency messaging, collectively adding millions to the company’s top-line revenue.

Luisaviaroma

Nicola Antonelli

Web Project Manager