Case Study: Liverpool FC achieves 54.1% uplift in Revenue per User with Dynamic Yield’s Predictive Targeting

Iconic Sports Team Maximizes Revenue per User with AI-Powered Predictive Targeting

Liverpool FC partnered with Dynamic Yield to improve product recommendations on its ecommerce site. Although the club already used personalization across messaging and promotions, it struggled to identify the best recommendation strategy for anonymous and non-identified visitors — and lacked the time and resources to manually analyze A/B/n test results across multiple audience segments.

They deployed Dynamic Yield’s AI-powered Predictive Targeting to run a three-variation test and let the system analyze performance by segment in real time. Predictive Targeting recommended serving a fusion of “Similar” + “Bought Together” to frequent visitors and “Similar” to others, lifting average Revenue per User to £9.14 — a 54.1% uplift (the fusion alone produced a 34.4% uplift vs control).