Case Study: Sephora SEA achieves 6X ROI through personalized experiences with Dynamic Yield

Iconic brand powers 82 live experiences with Dynamic Yield, achieving 6x ROI

Sephora SEA (Southeast Asia) needed to bring its highly personalized in‑store experience to web and mobile while shoppers shifted toward cheaper alternatives. The retailer faced several challenges: quickly surfacing the right products for each user, shortening long development cycles, steering users back into the purchase funnel, optimizing checkout to drive loyalty sign‑ups, and connecting online and offline channels.

Sephora partnered with Dynamic Yield to deploy machine‑learning product recommendations, contextual “no‑search” suggestions, checkout messaging tests, and personalized store‑location pages. In six months they launched 82 live experiences, served recommendations to 100% of site traffic, achieved a >4% CTR, and generated more than $6.50 in revenue per $1 spent — delivering a 6X ROI from PDP recommendations.

Sephora

Alexis Horowitz-Burdick

Managing Director