Case Study: Ibex achieves rapid, independent website personalization with Dynamic Yield

ibex rapidly deploys Dynamic Yield for easy personalization

ibex, a leading retailer of wool-based outdoor apparel and gear, faced a bottleneck: surfacing relevant products required significant development resources and multi-department approvals. They needed a personalization platform that was easy to deploy, simple to use, and could be implemented in the shortest possible time.

Dynamic Yield rolled out a lightweight script, context API for behavioral data, event pixels and product-feed syncing, going live in days and managing the homepage in weeks. The fast, low-friction deployment let one ibex employee independently personalize experiences for thousands of daily visitors, delivering rapid, scalable personalization without adding burden to IT.

Ibex

Kelly Park

Director of eCommerce & Direct Sales