Case Study: HRS eases business travel bookings and boosts revenue per user with Dynamic Yield

HRS eases booking process for business travel

HRS, a top-three European hotel portal serving over 3,000 multinational corporations since 1972, needed to make business travel booking faster and more relevant for users who typically do little research and stick to familiar choices. To boost engagement and conversions the company aimed to personalize the homepage to surface results by user affinity, speed up booking with targeted recommendations, and tailor journeys for audiences at different funnel stages.

Partnering with Dynamic Yield, HRS tested homepage recommendation strategies—showing previously viewed hotels to site viewers and abandoners and surfacing prior bookings for repeat customers—delivering notable uplifts in revenue per user (up to 2.5% for specific audiences), higher impressions, and especially strong performance among logged-in users; the team is expanding tests and plans to prioritize previously booked hotels to drive repeat conversions.

HRS

Ulrike Thunack

eCommerce & Audience Experience