Case Study: HRS boosts revenue per user with Dynamic Yield personalization

HRS boosts revenue per user by up to 2.5% with Dynamic Yield

HRS, a leading European hotel portal for business travel, faced the challenge of influencing the booking decisions of tech-savvy business travelers whose choices are often predetermined. To encourage greater engagement and expedite the process, HRS partnered with vendor Dynamic Yield to leverage its recommendation engine and personalization capabilities to provide a unique journey for different audience segments.

Dynamic Yield implemented several personalized homepage recommendation strategies for HRS. These included showing previously viewed hotels to returning visitors and displaying recently viewed accommodations to users who had abandoned a booking. This solution generated a significant uplift in revenue per user, including a boost of up to 2.5% for specific target audiences, by connecting travelers with accommodations that best suited their distinct needs.

HRS