Case Study: Electrolux achieves 16% D2C revenue uplift and scales personalized, localized experiences across 63 domains and 21 markets with Dynamic Yield

How the world’s second-largest home appliance retailer used personalization to scale localized experiences across 63 domains and 21 markets for its 3 core brands: Electrolux, AEG, and Zanussi

Electrolux, a leading global home appliances group with brands like Electrolux, AEG and Zanussi, faced the challenge of staying relevant to customers across diverse markets while managing multiple sites, languages, currencies and inventories. Prior to personalization, product recommendations and promotions were manual and basic, limiting the company’s ability to address regional behaviors, price sensitivity and service expectations at scale.

Using Dynamic Yield’s Experience OS, a two-person central personalization team deployed a single global campaign that produced localized experiences across 63 domains in 21 markets and multiple languages — from region-specific pop-ups and homepage recommendations to cart accessory logic, loyalty CTAs and triggered emails. The program delivered measurable gains: a 16% uplift in D2C revenue from Dynamic Yield campaigns, market-specific wins such as an +8% revenue lift from UK delivery estimates and a +70% increase in Italy’s phone sales, all while enabling scalable, maintainable localization.

Electrolux

Marienza Benedetti

eCommerce Personalization and Growth Manager