Case Study: Lamoda achieves $15M uplift in gross profit with Dynamic Yield

How Lamoda Personalized & Optimized Experiences of 20 Million Online Customers to Drive Millions in Sales

Lamoda, Russia’s leading online fashion retailer serving over 20 million monthly visitors with more than 1 million products, set out to increase lifetime value and convert more existing visitors into buyers. The company needed a scalable personalization solution that could create granular visitor segments, automate targeting, and apply machine learning to optimize experiences in real time.

Using Dynamic Yield, Lamoda built 160+ micro-segments and delivered personalized banners, segment-specific coupons, affinity-based category grids, review nudges for idle shoppers, and checkout coupons optimized to cart value. The initiative drove higher AOV and conversion rates, producing a $15M uplift in gross profit, a 35× return on investment and an 8% increase in revenue per session — all managed by a single team member.

Lamoda

Niels Tonsen

CEO