Case Study: Jimmy Jazz achieves higher conversion rates and increased average order value with Dynamic Yield

How Jimmy Jazz Improved Conversion Rate With Dynamic Yield

Jimmy Jazz, a retailer of lifestyle, streetwear, and footwear, partnered with Blue Acorn iCi to meet rising customer expectations and improve site experience. The challenge was adding and validating personalized product recommendations and other UX changes—like mobile checkout CTAs and a redesigned navigation—without risking a full-site rollout that could hurt conversion.

Blue Acorn iCi used Dynamic Yield’s user-affinity and A/B testing to serve personalized recommendations (tested to 30% of returning users) and experiment with cart and navigation changes. The recommendations drove an 8% uplift in conversion rate, 4% increase in average order value, and 6.75% higher click-through rate; duplicating the mobile “Checkout Now” button increased checkout starts by 2% and conversions by 3.1%, while navigation testing prevented a harmful redesign—resulting in validated improvements and higher overall conversion.

Jimmy Jazz