Case Study: Hallmark Channel achieves 43% more video views per user with Dynamic Yield

How Hallmark Increased Views-per-User by 43% using Real-Time Personalization

Hallmark Channel, reaching 89 million U.S. homes, wanted to boost on-site video engagement and maximize pre-roll ad revenue but faced two barriers: its CMS couldn’t surface or cross-promote the most relevant content on high-traffic pages, and it had no way to personalize the video experience for individual visitors.

Working with Dynamic Yield, Hallmark deployed machine‑learning personalization (multi‑armed bandits) across curated video units on popular Recipes and DIY pages, and added real‑time overlays, exit‑intent notifications, and timezone‑optimized countdown timers to promote flagship series. The efforts drove a 43% increase in video views-per-user, lifted views via featured overlays (smartphone +32%, tablet +24%, desktop +28%), increased tune‑ins for top shows, and boosted pre‑roll ad exposure.

Hallmark Channel

Josie Ventura

Vice President, Digital Crown Media Family Networks