Case Study: Build with Ferguson achieves an 89% increase in purchases from recommendations with Dynamic Yield

How a customer-centric approach helped Build with Ferguson tailor and optimize its product recommendations

Build with Ferguson is a leading online home improvement retailer offering a vast catalogue of products and free expert advice. Facing the challenge of helping customers discover the right items across millions of SKUs, the team moved from a product-focused personalization approach to a customer-centric strategy to make recommendations more relevant and memorable.

Partnering with Dynamic Yield, Build with Ferguson adopted the Root Audiences segmentation (notably Trade Professionals vs. Consumers), tested tailored recommendation algorithms across desktop and mobile, and optimized experiences per audience. The new approach drove an 89% increase in purchases completed from recommendations; customers who engaged with recommendations also spent 13% more and bought 2.4 more items on average.

Build with Ferguson

Robbie Reaves

Product Manager