Case Study: HelloFresh achieves double-digit revenue-per-customer growth and boosts retention with Dynamic Yield

HelloFresh deepens customer engagement and boosts retention with smart personalization

HelloFresh, the global meal-kit leader that delivered roughly 46.5 million meals to 1.84 million active customers in Q3 2018, needed to maintain high-frequency, personalized engagement across web and mobile without harming performance. The company faced a set of challenges: integrate personalization with its proprietary user ID across devices, run complex experiences without slowing pages (especially on mobile), and reduce churn by making customers aware of flexible options like “skip week” and advanced menu planning.

HelloFresh implemented Dynamic Yield to tie personalization to its internal identifier (Evaluator), tag promotion participants with dynamic events, and pre-assign experiment variations to avoid load-time delays, while running targeted messaging that educated users about skipping deliveries and planning weeks ahead. These efforts drove double-digit growth in revenue per customer, boosted retention and reduced cancellations, and increased the number of boxes shipped as customers used planning features more frequently.

HelloFresh

Eleanna Smpokou

Senior Product Performance Manager