Case Study: Global Fashion Retailer achieves 29% increase in Revenue Per Session with Dynamic Yield

Global Fashion Retailer Achieves 29% Increase in Revenue Per Session with Real-Time Messaging

A leading online fashion retailer in the Asia‑Pacific region, offering 20,000 products from 500+ brands, faced the challenge of delivering timely, relevant coupons and offers to hundreds of thousands of visitors across different stages of the sales funnel. The company needed real‑time segmentation and personalized engagement to increase user registration, drive redemptions, reduce cart abandonment, and ultimately grow revenue.

Using Dynamic Yield’s real‑time 1:1 messaging, the retailer deployed overlays to capture first‑time emails, top‑bar coupon reminders for registered users, personalized drop‑down banners for returning cart abandoners, and exit‑intent incentives. In the first month this approach lifted revenue per session by 29% (from $3.07 to $3.97) and conversions by 28% (5.06% to 6.46%), while average order value declined only 1% ($61.79 to $61.15).