Case Study: G Adventures achieves 15% uplift in purchases per user with Dynamic Yield

G Adventures matches travelers to the right trip

G Adventures, a leader in small‑group responsible adventure travel with 700+ trips and ~200,000 travelers a year, faced a discovery challenge: travelers have diverse preferences and searching for the right trip is research‑intensive. The team needed to unify data, identify high‑value audience segments, target users by travel‑style affinity, and optimize trip content across the site.

By partnering with Dynamic Yield the company personalized homepage and Travel Style experiences, rebuilt navigation into a mega‑dropdown, and A/B tested trip‑page content and rich media modules. Those efforts produced a 15% uplift in purchases per user overall (including a 17.9% lift from menu optimization and a 14.9% uplift in revenue per user), while targeted rich‑media content boosted conversions by about 51% and revenue by roughly 70%.

G Adventures

Greg Cormier

Global Director of Digital Marketing & Communications