Case Study: G Adventures boosts purchase per user with Dynamic Yield

G Adventures boosts purchase per user 15% with Dynamic Yield

G Adventures, a leading small group adventure travel company, faced the challenge of helping travelers find the right trip among hundreds of options. They needed to democratize data, identify high-value audience groups, and optimize trip-oriented content. To solve this, they selected Dynamic Yield's personalization platform after evaluating 20 other vendors.

Using Dynamic Yield, G Adventures delivered targeted homepage experiences based on user affinity for destinations and travel styles. They optimized their site navigation and experimented with the amount of content on trip pages, dynamically injecting relevant media where needed. This solution led to significant results, including a 15% uplift in purchase per user, a 14.9% increase in revenue per user, and a 50% boost in conversion rates on certain pages.

G Adventures