Case Study: Fjällräven boosts revenue 30% and product-page CTR 150% with Dynamic Yield

Fjallraven increases revenue through Recommendations and Personalized Messaging

Fjallraven, the Swedish outdoor-gear brand founded in 1960, needed to make a broad catalogue of backpacks, parkas and accessories easier to discover and to nudge diverse audiences to complete purchases — all while using a solution that required minimal IT involvement and delivered a white‑glove experience.

Using Dynamic Yield, Fjallraven deployed value- and time-based shipping overlays, personalized product-page recommendations and low‑stock urgency messages. The interventions were quickly implemented by a small team and drove strong results: a 30% increase in revenue per user from shipping overlays, a 150% uplift in product-page clickthrough rate from similar-item recommendations, and a 38% rise in conversions from low‑in‑stock messaging.

Fjällräven

Sam Minassian

Director of Marketing