Case Study: e.l.f. Cosmetics boosts revenue and engagement with Dynamic Yield

e.l.f. Cosmetics boosts revenue per user 4.2% with Dynamic Yield

e.l.f. Cosmetics, a digital-native beauty brand, wanted to ensure every visitor to its website received a personalized experience tailored to their individual beauty routine. To achieve this, they partnered with vendor Dynamic Yield to leverage its personalization and product recommendation capabilities.

By implementing Dynamic Yield's platform for recommendations and personalization, e.l.f. was able to optimize its site in real-time. The solution drove significant results, including an 18% increase in customer engagement, a 4.2% increase in revenue per user, and a 17.6% increase in mobile click rates. Dynamic Yield was instrumental in helping e.l.f. test new strategies and cater to each visitor's specific needs.

e.l.f. Cosmetics