Case Study: Coopeuch achieves 25% uplift in member enrollments with Dynamic Yield personalization

Coopeuch employs personalization to improve enrollment experience for financial services and products

Coopeuch is a Chile-based savings and loans cooperative with a 50-year history of serving members and promoting financial inclusion. Facing the need to digitize its member experience, the organization sought an easy-to-use personalization solution to deliver tailored messages, educate members about products, and track behavior to improve enrollment and cross-sell performance.

Partnering with Dynamic Yield and local consultant D2B, Coopeuch implemented a first-party data strategy, audience segmentation, and personalized banners and notifications across enrollment flows and microsites. The targeted campaigns re-engaged non-members and directed members to relevant offers, driving a 25% uplift in new vista account/debit card enrollments and a 26% increase in conversions for loan re-liquidation.

Coopeuch

Andrés Meléndez Hagedorn

Head of Conversions and Analytics