Case Study: Coopeuch boosts member enrollments with Dynamic Yield

Coopeuch boosts member enrollments by 25% with Dynamic Yield

Coopeuch, a Chilean savings and loans cooperative, sought to digitize its operations and improve enrollment for its financial products. The challenge was to send tailored messages to different visitor segments, educate partners about specific services, and track consumer behavior to optimize campaigns. To address this, Coopeuch partnered with the vendor Dynamic Yield and its Experience OS platform, alongside the agency D2B.

Dynamic Yield implemented an audience segmentation strategy to personalize the user journey. For non-members who abandoned the enrollment process, they triggered personalized banners and messages to re-engage them. For promoting a loan re-liquidation service to existing members, Dynamic Yield created distinct audience groups and showed them tailored banners based on their interaction status. This solution led to a 25% uplift in debit card enrollment conversions and a 26% increase in conversions for the loan re-liquidation service.

Coopeuch