Case Study: Chal‑Tec achieves a 27.6% conversion lift with Dynamic Yield's Multi‑Touch Campaigns

Chal-Tec creates specialized experiences in a marketplace world

Chal‑Tec, a Berlin-based eCommerce group with 45 retail brands and over €100M in online revenue, began as Electronic‑Star — a niche DJ equipment store. To compete with marketplaces like Amazon it expanded into a multi‑category mall, which boosted sales but alienated core DJ loyalists and eroded trust; increased ad spend and price cuts failed to win them back.

Using Dynamic Yield’s Multi‑Touch Campaigns, Chal‑Tec precisely identified “DJ lovers” and camouflaged the site for that audience to recreate a niche sub‑shop experience (and then replicated tailored versions for other categories). The personalized journey lifted the DJ segment’s performance by 37% and drove a 27.6% overall increase in conversion rate from a single campaign built in under a day.

Chal-Tec

Philipp Schröder

CRO Manager & Developer