Case Study: Catch Co., a leading fishing retailer, achieves 35% uplift in revenue per user with Dynamic Yield

Catch Co. Hooks Users With Tailored Content Recommendations

Chicago-based Catch Co. builds products, content, and shopping experiences to connect people with the outdoors through fishing, evolving from a tackle subscription into an eCommerce platform (Karl’s Bait & Tackle) with original articles and multimedia. The team wanted to automate tailored, cross-channel content and product recommendations—delivered on-site and in triggered emails and personalized by product attributes and keywords—to better educate customers and drive repeat engagement.

Catch Co. implemented Dynamic Yield’s recommendation engine to inject personalized content widgets into post-purchase emails and on product pages, using similarity algorithms and audience segmentation by traffic source. The campaigns delivered a 25% click-through rate on post-purchase email content widgets and drove a 35% uplift in average revenue per user from on-site content recommendations for non-search traffic, prompting the team to scale personalization across all segments.

Catch Co.

Geoffrey Champlin

SVP of Revenue