Case Study: Build with Ferguson boosts purchases from recommendations by 89% with Dynamic Yield

Build with Ferguson boosts recommendation purchases by 89% with Dynamic Yield

Build with Ferguson, a leading online home improvement retailer, sought to improve its product discovery experience by shifting from a product-focused to a customer-centric personalization strategy. Their challenge was to better connect site visitors with relevant products from their vast inventory. They partnered with vendor Dynamic Yield to overhaul their audience segmentation and optimize their recommendation system.

Using Dynamic Yield's Root Audiences segmentation framework, Build with Ferguson identified distinct behaviors between its two core user groups: Trade Professionals and Consumers. The vendor's solution enabled the team to test and serve different, tailored recommendation algorithms to each segment across the site. This optimized strategy resulted in an 89% boost in purchases completed from recommendations, with data also showing that users who interacted with recommendations spent 13% more and purchased 2.4 more items on average.

Build with Ferguson