Case Study: On drives 16% of online revenue from recommendations and achieves 348x ROI with Dynamic Yield

Boosting On’s world of sports with the power of personalization

On is a rapidly growing sportswear brand that started with revolutionary running shoes and has expanded into apparel, accessories, kids’ products and new activity verticals. Facing the challenge of moving brand perception beyond footwear while maintaining high-growth eCommerce performance, the team set out to use personalization to drive product discovery, build a sense of community, and scale tailored experiences across a newly launched “24/7 digital flagship” site and apps.

They implemented a modular, server‑side personalization stack with Dynamic Yield—adding Activity-based navigation, cross-site recommendations (homepage, PLPs, PDPs, cart and search), weather/location targeting, and A/B-tested recommendation logic and content storytelling. The approach increased discovery and engagement (PLP cross-sell engagement >55%), drove measurable revenue (personalized recommendations account for 16% of online revenue), delivered a 348x ROI, and produced meaningful CTR uplifts for non‑shoe promotions.

On

Lena Hauck

Digital Personalization Specialist