Case Study: Bild Shop achieves 5X ROI and boosts conversion rate and revenue per user with Dynamic Yield

BILD Personalizes the Entire Fan Journey

BILD, a leading German online sports apparel retailer, needed to make each fan’s favorite club front and center and convert heavy browsers into buyers. They faced challenges in onboarding third‑party data to build advanced segments, testing recommendation strategies to boost AOV, and delivering time‑sensitive messages across devices.

Partnering with Dynamic Yield, BILD integrated third‑party data, personalized homepages by team affinity, deployed automated hybrid product recommendations, and used mobile page‑curl notifications and countdown timers to drive urgency. The efforts generated a 5X ROI from recommendations and produced major uplifts: a 20% increase in conversion rate, a 69% jump in homepage CTR, and a 27% rise in mobile revenue per user.

Bild Shop

Robert Blanck

Head of E-commerce & Advertising