Case Study: Pets Place achieves 15% revenue increase from personalized recommendations with Dynamic Yield

Biggest pet food retailer in the Netherlands sees 15% increase in revenue from product recommendations

Pets Place, the Netherlands’ largest pet food retailer with 200 stores and two websites, faced intense competition from players like ZooPlus and Bol.com and needed to deepen customer loyalty while simplifying discovery across 15,000 products and thousands of content pieces. The core challenge was delivering highly relevant product and content recommendations that matched each visitor’s pet type and needs to improve the shopping experience and retention.

By partnering with Dynamic Yield, Pets Place onboarded CRM data, created pet-based customer segments, built flexible recommendation widgets, personalized category pages and the homepage, and served tailored educational advice. Those efforts drove a 15% increase in revenue per user from recommendations overall, plus an 18% uplift in revenue per user on Dog category pages and an 8% increase in purchases per user on Cat category pages.

Pets Place

Peter van der Heijden

Freelance Expert in eCommerce, Digital Marketing, and Personalization