Case Study: Bergzeit boosts conversions with Dynamic Yield's Shopping Muse

Bergzeit boosts conversions 3.4x with Dynamic Yield

Bergzeit, a leading European retailer of mountain sports apparel and equipment, faced the challenge of replicating its hallmark in-store expertise and personalized service online. They wanted to better assist shoppers who were exploring options rather than searching for a specific product, as traditional e-commerce filters and menus were insufficient. To address this, they partnered with vendor Dynamic Yield to implement its conversational AI solution, Shopping Muse.

Dynamic Yield's solution provided an AI-powered conversational assistant that allowed customers to describe their needs in natural language. The implementation was quick and customized to reflect the Bergzeit brand. The results were significant, with users who engaged with Shopping Muse achieving a 3.4x higher conversion rate, a 30% increase in average order value, and generating 5x more revenue per user.

Bergzeit