Case Study: APMEX achieves up to 7% uplift in conversion rate with Dynamic Yield

APMEX boosts conversion rate 5-7% with Dynamic Yield

APMEX, the world's largest online retailer of precious metals, needed to better understand its diverse customer base and optimize its extensive product catalog. To enhance its eCommerce experience, APMEX turned to Dynamic Yield and its Experience OS platform for a sophisticated personalization solution that could integrate with existing systems and analyze high-value customer segments in real time.

Dynamic Yield implemented a comprehensive personalization strategy, integrating data points and using segmentation to personalize homepage banners and product recommendations. They deployed targeted widgets for different customer types, resurfaced back-in-stock items, and created mobile-exclusive promotions. By leveraging Dynamic Yield's machine learning and activation capabilities across web and email, APMEX achieved a 5-7% uplift in conversion rate and revenue per session, along with a 20% increase in average order value.

Apmex