Case Study: Nature Hills Nursery increases AOV 20% and Revenue Per Session 25% with Dynamic Yield

America's Largest Online Plant Nursery increases sales through Predictive A/B Testing and Machine-Leading Recommendations

Nature Hills, America’s largest online plant nursery with over 2,000 products, needed to turn clickstream and behavioral data into website experiences that drove more revenue. The marketing team required a solution that let them run A/B tests deep in the funnel while keeping full control over product recommendations and merchandising.

Working with Dynamic Yield, Nature Hills combined collaborative‑filtering machine‑learning recommendations with manual merchandising rules (including pinned items) and used the platform’s WYSIWYG editor to A/B test CTAs and ratings placement. The approach produced a 20% uplift in average order value from homepage recommendations, 13% more adds‑to‑cart when ratings were shown upfront, and a 25% increase in revenue per session.

Nature Hills

Doug Hall

Director of Marketing