Case Study: American Underwear Brand Company achieves 40% increase in email revenue per thousand impressions with Dynamic Yield

American underwear brand supercharges emails with personalized product recommendations

A New York–based premium underwear brand with products in over 1,000 retail stores and a growing eCommerce business faced fragmented customer data and a time-consuming, manual approach to email product recommendations. The marketing team couldn’t deliver truly personalized, omnichannel experiences because recommendations were handpicked and based on minimal segmentation, limiting relevance and engagement.

The retailer deployed Dynamic Yield’s Experience Email solution to unify on-site and email behavior, build single customer profiles with omnichannel events, and serve AI-powered, affinity-based recommendations (using the User Affinity algorithm) across web and email. Automating personalized recommendation widgets eliminated hours of manual work, increased email CTRs and revenue, and drove a 40% lift in revenue per thousand impressions (RPM) from email recommendations.