Case Study: Leading Clothing and Accessories Retailer achieves higher site visits and email engagement with Dynamic Yield

American lifestyle brand adapts its emails to each recipient

A leading American lifestyle retailer—nearly 50 years in business, known for casual clothing, luggage and home furnishings, and employing over 5,000 people—shifted to a digital-first model where email drives most customer reach. Facing intense competition, the brand needed to make emails more relevant by incorporating on-site interactions, affinity and purchase signals, and ensuring the right content rendered when recipients opened messages.

The team used Dynamic Yield to build affinity-based audiences, insert dynamic content blocks into post-subscription and post-purchase emails, and test contextual recommendation algorithms (similar, bought-with, viewed-with), with fallbacks for unmatched users. By syncing web behavior with email and updating content at open, the retailer increased visits from email to the website, improved open rates, and drove higher demand from email campaigns.