Case Study: Valamar converts browsing into bookings with Dynamic Yield

How Valamar converts travel intent into bookings with real-time context

Valamar, a leading holiday hotel brand in Croatia, faced the challenge of engaging travelers who browsed property pages but often left without booking. With limited chances to follow up in a highly seasonal travel market, Valamar needed a way to connect website behavior to personalized outreach. It turned to Dynamic Yield’s Reconnect solution to help close that gap in the booking journey.

Dynamic Yield implemented Reconnect as a central orchestration layer that converted on-site signals such as property views and cart abandonment into real-time, personalized email triggers. The results were strong: cart abandonment emails generated €22.60 per user with a 21.18% click-through rate, while property abandonment campaigns delivered €11.70 per user and a 26.7% click-through rate. These outcomes were far above the travel industry average and helped Valamar turn browsing interest into bookings.

Valamar

Marijana Gobo

Marketing Automation Manager