Case Study: Bergzeit achieves higher conversions and revenue with Dynamic Yield

How Bergzeit reinvented gear discovery with conversational commerce

Bergzeit, a leading European provider of mountain sports apparel and equipment, wanted to enhance its online store by replicating the expert, conversational guidance found in its physical shops. The challenge was to move beyond traditional filters and static content to help shoppers who were exploring and needed direction. Partnering with Dynamic Yield, they sought a solution to bridge this gap and provide a more human, advice-driven discovery experience.

Dynamic Yield implemented its Shopping Muse solution, a conversational AI assistant that allows customers to find products using natural language queries or image uploads. The tool was customized to reflect Bergzeit's brand and integrated seamlessly into their site. The results were significant, with users who engaged with Shopping Muse showing a 3.4 times higher conversion rate, 4.9 times more revenue per user, and a 30% increase in average order value, demonstrating a more confident and effective path to purchase.

Bergzeit

Annette Zeidler

Teamlead Webshop