Case Study: Sweaty Betty achieves 62% same-session revenue uplift from recommendations-powered quizzes in 6 months with Dynamic Yield

62% revenue uplift from recommendations-powered quizzes in 6 months

Sweaty Betty, a UK-based women's activewear and lifestyle brand, needed a more agile, scalable way to personalize experiences for a diverse, international customer base. Existing tools limited their ability to target the right customer with the right product at the right moment, and the brand wanted to improve product discovery, conversion rates, and overall onsite engagement.

They built a personalization squad and implemented Dynamic Yield’s Experience OS to launch recommendation-powered template quizzes, sitewide recommendation widgets, and personalized Black Friday pop-ups. In six months this approach lifted same-session revenue from quizzes by 62%, increased items per transaction by 52% and AOV by 57% in the UK, drove a 20.4% rise in Black Friday purchases from new EU customers, and produced an 8% AOV uplift in the US.

Sweaty Betty

Helen Martin

Lead Digital Product Manager