Case Study: Saks Fifth Avenue boosts conversion with Dynamic Yield

What makes Saks’ personalization engine a game-changer for driving 10% more conversions

Saks Fifth Avenue, a major luxury retailer, faced the challenge of personalizing its homepage to boost engagement and conversion while meticulously protecting its brand integrity and managing the operational complexity of running multiple experiences. To achieve this delicate balance, they partnered with the vendor Dynamic Yield, using its personalization platform to move beyond static customer segments.

The solution implemented with Dynamic Yield used AI-powered algorithms and real-time data to create a new intent-based homepage, which adapted to each customer's predicted purchase intent. This strategy delivered transformative results: a 9.5% lift in conversion rate, a 7% increase in revenue per visitor, and an 18.4% drop in bounce rate. The success of the test led Saks to scale the Dynamic Yield-powered personalization to 100% of its homepage traffic.

Saks Fifth Avenue

Nivy Swaminathan

SVP, Commercial Analytics and Customer Insights