Case Study: Universal Service Associates achieves a steadier stream of work with DVIRC Lead Generation

Universal Service Associates generates 7 active leads and 248% ROI with DVIRC

Universal Service Associates, a company that creates custom models and prototypes, faced challenges with inconsistent work volume and lacked a dedicated process for generating sales leads. To address this, they engaged vendor DVIRC and utilized its Lead Generation service to develop a more consistent stream of qualified opportunities.

DVIRC implemented a solution that began with a collaborative assessment to define USA's market position and value proposition. Their team then identified 200 target prospects and executed a targeted outreach campaign. The results included seven active leads and a new contract with Alenia North America that alone provided a 248% return on the initial investment. The effort also identified 60 additional prospects for future follow-up and provided crucial market feedback that guided USA's marketing strategy. DVIRC was subsequently retained to help maintain the business development momentum.

Universal Service Associates