Case Study: Stockwell Elastomerics gains wind market insight with DVIRC Market Scouting

Stockwell Elastomerics finds limited U.S. wind energy opportunities with DVIRC

Stockwell Elastomerics, a manufacturer of protective cushioning materials, sought to validate the market and identify new opportunities in the U.S. wind energy sector following a successful product collaboration with a specific turbine manufacturer. The challenge was to determine if their high-value, reusable silicone sponge cushioning pads could be adapted for other companies in what appeared to be a promising market. To accomplish this, they engaged vendor DVIRC for a Market Scouting report.

DVIRC conducted targeted market research, identifying and interviewing key manufacturers and decision-makers in the wind energy supply chain. The solution provided critical intelligence, revealing that immediate opportunities were limited due to a decline in the market and that most final decision-making was centralized with European design groups. As a result, Stockwell Elastomerics gained the facts needed to avoid misallocating sales and marketing resources, deciding instead to invest their efforts elsewhere for the time being.

Stockwell Elastomerics