Case Study: Corry Rubber Corporation achieves significant long-term sales growth with DVIRC lead generation

Corry Rubber Corporation drives $400,000 in new annual revenue with DVIRC

Corry Rubber Corporation (CRC), a multi-generational family-owned manufacturer, faced a plateau in sales due to non-recurring revenue streams, unproductive sales representatives, and a lack of a focused internal sales program. To overcome these growth challenges, CRC engaged vendor DVIRC for its lead generation service to enhance their sales and marketing capabilities.

DVIRC implemented a targeted lead generation solution, beginning with an in-depth market assessment to identify promising prospects. They then aided in creating outreach materials and managing a structured campaign of introductory letters and phone calls. This effort yielded significant, long-term sales growth for CRC, including four new customers. One new client alone contributed $400,000 in sustainable annual revenue, and the company is quoting another prospect that could generate between $2.5 and $5.0 million in additional recurring annual sales.

Corry Rubber Corporation