Case Study: BostonSight achieves a growth roadmap and improved marketing strategy with DVIRC and MassMEP

BostonSight gains a growth roadmap in 6 planning sessions with DVIRC

BostonSight, a non-profit eye care company specializing in scleral lens implants, faced the challenge of expanding its manufacturing operations and developing a new growth strategy to compete with larger corporations. They engaged with MassMEP and, subsequently, the vendor DVIRC for their expertise in market scouting to identify new opportunities and create a comprehensive marketing plan.

DVIRC implemented a structured market scouting process, which included developing target audience personas and conducting an in-depth analysis of competitors and potential markets. This solution provided BostonSight with a clear growth roadmap, affirmed their existing marketing strengths, and identified actionable improvements for their marketing kits, all at a fraction of the cost of private consultants.

BostonSight