Case Study: Trail achieves £125k MRR with durhamlane's Front-End Sales Support

Trail generates £125k in MRR with Durhamlane

Trail, a tech startup providing a hospitality checklist app, faced significant challenges growing their SaaS business during the COVID-19 pandemic as their core market of restaurants and bars was severely impacted. They partnered with the sales vendor durhamlane to maintain an efficient sales function and achieve their growth goals using outbound sales development and inbound lead conversion services.

durhamlane implemented a front-end sales solution, acting as an extension of Trail's team to prospect, qualify leads, and book demos. Over 22 months, durhamlane generated 310 sales-qualified opportunities. This effort resulted in £125,000 in monthly recurring revenue, successfully bringing Trail's signed MRR back to pre-COVID levels.

Trail