Case Study: Siemens Healthineers Achieves 2559% ROI with Durhamlane's Hybrid Sales Development

Siemens Healthineers achieves 2559% ROI with Durhamlane

Siemens Healthineers, a global leader in medical technology, sought to modernize its sales approach and convert marketing engagement into qualified pipeline in the competitive U.S. healthcare market. They partnered with durhamlane to pilot a hybrid sales development and inbound lead conversion program to address this challenge.

durhamlane implemented a focused pilot program using dedicated sales development representatives to run omnichannel outreach. This solution generated 156 sales-qualified opportunities and $42.5 million in pipeline, delivering a 2559% ROI for Siemens Healthineers and proving the value of the hybrid sales model.

Siemens Healthineers