Case Study: PwC launches new legal service with durhamlane

PwC launches a new legal service with Durhamlane and wins 54 qualified opportunities in 120 days

The customer, PwC, faced the challenge of launching a new flexible legal resourcing service without an existing internal sales function to support it. To rapidly build momentum for this new offering, they engaged the vendor, Durhamlane, for its outbound sales development services.

Durhamlane implemented a strategic outsourced sales campaign targeting the finance, insurance, and banking sectors. Over 120 resource days, Durhamlane generated 54 qualified opportunities and provided PwC's team with a prospecting database and sales training workshops. This equipped PwC with a live pipeline and the internal methodology to sustain the service's growth long-term.

PwC