Case Study: Omron Healthcare achieves £619K pipeline with durhamlane’s outbound SDR team

Omron Healthcare generates £619K pipeline in 14 months with Durhamlane

Omron Healthcare, a global leader in electronic medical devices, faced the challenge of launching its first software product, Hypertension Plus, in the UK. The company had no existing outbound sales function and traditionally relied on referrals. To build a go-to-market strategy from scratch, Omron partnered with vendor durhamlane for its Outbound Sales Development and New Customer Acquisition services.

durhamlane built an outbound sales engine, pivoting to a focus on email outreach to effectively engage time-poor healthcare professionals. This strategy secured pre-booked meetings and dramatically increased connection rates. Over a 14-month engagement, durhamlane generated 84 sales-qualified leads and an estimated sales pipeline of £619,000, successfully proving the outbound motion and leading to Omron's first closed deals from the program.

Omron Healthcare