Case Study: Konica Minolta achieves £60M pipeline with Durhamlane

Konica Minolta builds £60M pipeline with Durhamlane

Konica Minolta, an enterprise IT solutions provider, faced the challenge of generating new B2B leads for its expanding software-based services amidst a declining print market. They lacked the in-house demand generation resources and partnered with durhamlane for outbound sales development to target enterprise opportunities.

durhamlane implemented a scalable sales development solution that grew from two to six dedicated SDRs, expanding its scope over the years to prospect across four business units including managed IT and video monitoring. The partnership generated 1,459 sales-qualified opportunities and an estimated £60 million pipeline for Konica Minolta, evolving into a full inbound and outbound lead generation engine.

Konica Minolta